The RealReal and Stella McCartney announced today the extension through 2019 of their partnership to drive consumers to participate in a circular economy through consignment. The partnership keeps Stella McCartney items out of landfills by giving them a second life through resale. Stella shoppers who consign with The RealReal receive an immediate $100 store credit…
Author: Design'n'Fashion.com
Fashion Industry Charter for Climate Action with H&M
During the UN Climate Chance Conference in Katowice, Poland (COP24), the global fashion sector has increased momentum to address climate change by launching the Fashion Industry Charter for Climate Action, in which H&M group is one of the signatories together with other leading fashion brands, retailers, supplier organizations and others. “This charter is about getting…
JOY by Dior, new perfume, new video
Twenty years have passed since Parfums Christian Dior launched J’adore in 1999, its last major perfume for women, making this fall’s unveiling of a new fragrance especially exciting. Created by Parfums Christian Dior Perfumer-Creator François Demachy and embodied by actress Jennifer Lawrence, JOY by Dior is a new chapter in the Maison’s fragrance collection. With…
Marchon Eyewear and Victoria Beckham
New collections developed under the licensing agreement will roll-out globally beginning Fall 2019. The collections will be developed in Italy and will continue to embody Victoria Beckham’s intuitive and refined aesthetic, taking cues from the brand’s distinctively modern ready-to-wear and accessory offerings and sophisticated femininity. Said Paolo Riva, CEO of Victoria Beckham Ltd., “This new…
Prada - new CAMPAIGN film available
The Miu Miu Croisière 2019 campaign film silhouettes its cast against archetypal vignettes of Paris – the Champs-Élysées, the Arc de Triomphe, the Centre Pompidou, the Folies Bergère and others. These scenarios are like picture-postcards, connecting to the transitory nature of the guests of the Hôtel Regina where the Miu Miu Croisière 2019 show was…
Selena Gomez for PUMA
The first collection designed by Selena Gomez for PUMA is not just a collection, but also a statement of strength and confidence for today’s girls. The most anticipated collection of the holiday season is here, Selena Gomez and PUMA® teamed up to create a one-of-a-kind assortment that has ‘strength’ stitched into every piece. For her…
Moncler with first boutique in Mexico City
Moncler marks a new and important phase in its retail development plan and announces the opening of its first boutique in Mexico City, strengthening its presence in the Americas In line with Moncler’s exclusive positioning strategy, the 180 square metres boutique distributed over a single floor is located inside the Artz Pedregal Mall, in the…
Abercrombie & Fitch Co and Operation Warm
Hollister Co., a division of Abercrombie & Fitch Co. (NYSE:ANF), and the global retail brand celebrating the spirit of endless summer, launched its annual campaign in partnership with non-profit organization, Operation Warm. Operation Warm is dedicated to helping families in need by providing brand new winter coats to children across the United States. 2018 marks…
Zara for customers from Mozambique, Namibia, Tanzania, Madagascar, Zimbabwe and Ghana
Zara‘s global women’s men’s and kids’ collections will be available online for the first time to customers in Angola, Cameroon, Congo, Ivory Coast, Senegal, Kenya, Mali, Mozambique, Namibia, Tanzania, Madagascar, Zimbabwe and Ghana, among others, starting tomorrow. Tomorrow, Zara will launch online sales through a dedicated worldwide online platform – www.zara.com/ww – thus bringing its…
Zalando’s Black Friday 4,200 orders per minute
Cyber Week gives reason to celebrate with new milestones achieved Preparations for Black Friday 2018 began immediately after the big day last year; and it’s paid off. In our deep dives with Campaign Strategy, Tech and Logistics, we discovered how the different teams collaborated to roll out Black Friday in all 17 markets. Zalando concluded…