The firm continues its hashtag #IAMWHATIAM and the empowerment of real women
Violeta by MANGO launches its new Spring/Summer 2019 campaign with models Paloma Elsesser, Lorena Durán and Iza IJzerman. The slogan I AM WHAT I AM for the Autumn/Winter campaign with Ashley Graham continues to be the main focus of a message of empowerment for women. An idea that the firm has supported since its first campaign in which it highlighted “Fashion is attitude, feeling happy the way you are and saying it loud and clear, with no limits, declaring beauty with no barriers and with your own style”.
The campaign has been captured by photographer Bill Gentle in Cartagena de Indias, Colombia, the city where the official campaign video for this season was also shot. The rhythm and attitude of the images feature the tropical setting and relaxed feel of the Caribbean as inspiration for this summer’s campaign. Rubén Mármol joined the Mango team, in charge of hair and make-up for the campaign.
The new collection from Violeta by Mango projects a young, contemporary and bold image with floral prints and flowy dresses that are combined with bright and intense colours.
Violeta by Mango offers plus size fashion and aims to dress young women with curves, who want to feel beautiful, sexy and on-trend. The secret to this project, launched in January 2014, lies in the care taken in the technical pattern details for each size and in being able to offer a high quality collection for any time of the day, with garments designed to be comfortable, feminine and modern. The brand’s main markets are Spain, Germany, France and Russia.