Pandora, the world’s most recognized jewelry brand, will come into bloom this March 27th-29th on the High Line in New York City. To celebrate the upcoming launch of its Spring 2019 collection, the brand collaborated with globally renowned multimedia entertainment studio Moment Factory on an experiential activation that explores the boundaries of technology, art and nature. The installation brings to life the ideals of the Pandora Garden collection, a space of creativity and self-expression meant to evoke inspiration in everyday life.
From Madonna’s iconic Rebel Heart Tour, to collaborations with Cirque du Soleil, and beyond, Moment Factory is widely known for pioneering extraordinary experiences that engage with humanity. Their ideation of Pandora Garden is a physical celebration of emotional confidence and the beauty of individual expression that the collection aims to evoke.
“Moment Factory was the ideal partner to personify what this Spring collection can mean to a woman expressing herself through style,” said Stephen Fairchild, Chief Creative & Brand Officer. “We’re excited to introduce the collection with an experiential installation that offers a unique and heightened experience to consumers.”
Guests will be invited to an enchanting and interactive space of creativity and self-expression that, with its lush foliage and greenery, appears completely natural from the outside. The Pandora Garden will take an unexpected turn, however, as guests walk into a completely digital universe featuring key symbols from the collection, such as virtual butterflies, four-leaf clovers, ladybugs and bees. Fully absorbed in the multisensory environment, attendees will be able to explore and interact within the futuristic installation, breathe in new inspiration, and share the wondrous, Instagrammable moments with their networks across the globe.
“With Pandora Garden, we wanted visitors to experience the joy of the world waking up after winter,” says Tarik Mikou, a Creative Director with Moment Factory. “This installation immerses people in a whimsical scene, where they can take a moment to interact with digital elements inspired by nature. Our goal was to create a contemporary experience full of fun surprises, that echoes the fresh vibe of the Pandora Spring 2019 collection and resonates with energy from the High Line, a vital public space.”
Pandora also opens its new store today in New York City’s Hudson Yards.