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H&M Launches Loyalty Shopping Program

H&M Launches Loyalty Shopping Program

In celebration of the H&M Member program launch, customers who opt-in today through May 29th, will receive a one-time offer of 20% off their entire purchase as well as special offers included within the app. The brand will work with external partners, such as Drybar™, to incentivize their loyal customers.  H&M Member is a two-tiered program, with Member and Plus level status. The idea behind the tiered approach is to be able to reward the most loyal customers extra benefits and experiences once they achieve a certain level.

Online or in-store fans that join the H&M Member program will enjoy a slew of rewards such as the initial sign-up offer, earn points for every dollar spent, receive personalized offers including: 25% off an item of their choice for their birthday, Member Days, Bonus points on specific merchandise, access to special shopping events, digital receipts and free shipping on purchases over forty dollars. Once a Member earns 500 points they are shifted into Plus level which unlocks free shipping, unique events and special access to limited collections.

Beginning today, as part of a larger partnership with Drybar, any customer that signs up for the H&M loyalty program will also receive 20% off a Blowout or Dry Style service, honored at all US Drybar locations nationwide. Members should also lookout for special events featuring Drybar services at select H&M locations this fall.

Make sure you download the H&M app and sign up for H&M Fashion News to receive the latest information about your favorite products. The H&M Member program is currently live in 17 markets of the 72 in which we operate.

Source: HM

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