The strength of Women and the freedom to be completely and authentically themselves is the tone at Stuart Weitzman for Spring 2019. Introducing Kendall Jenner, Yang Mi, Willow Smith and Jean Campbell as the season’s cast of #SWWomen in the first installment of the four-part campaign series. The images, which feature a nude palette, symbolize the brand’s return to its core attributes and values: Creating designs that meld fashion, function and fit, and shoes that make a woman feel beautiful on her own terms.
Photographed by Inez van Lamsweerde and Vinoodh Matadin, the images depict a genuine comradery amongst the four women. Each displays a strong independence and comfort not only in her Stuart Weitzman shoes, but also through her expression of confidence — a theme that is central to the brand promise.
The timeless icons featured in the campaign emphasize the brand’s dedication to providing ageless designs for women of all lifestyles and all cultural backgrounds. Also integral to the brand’s DNA is the variety of widths and extended sizes it offers. Women can rely on these essentials; they can walk, work and take on their ever-changing daily roles with stylish ease in their Stuart Weitzman shoes.
The campaign’s all-inclusive assortment comprises iconic styles like the NUDIST stiletto sandal, the NUNAKEDSTRAIGHT kitten-heel sandal and the ANNY pump. New stars are born with the introduction of the NUDISTDISCO, a new-season take on the brand’s signature sandal with a platform, the SUNRAY platform sandal and the LANDRY bootie.
Stuart Weitzman will take a bold approach to its marketing strategy for Spring, prioritizing digital and marquee outdoor media to showcase the campaign and build an immersive experience for customer engagement. Additional creative content will be featured on the brand’s social media channels, on stuartweitzman.com and its global websites and in boutiques worldwide.