The first collection designed by Selena Gomez for PUMA is not just a collection, but also a statement of strength and confidence for today’s girls.
The most anticipated collection of the holiday season is here, Selena Gomez and PUMA® teamed up to create a one-of-a-kind assortment that has ‘strength’ stitched into every piece. For her first collaboration with the brand, Selena Gomez uses the legacies of strong women from the past to create classic pieces for today’s girl. These women are strong in their passions, expressions, and how they want to leave their mark on the world. They are compassionate, but uncompromising. Fearless, but approachable.
The name of this first SG x PUMA collection is “Strong Girl”. Inspired by Selena’s initials, she wanted to show today’s girls that one of the most important qualities is ‘strength’. The collection features confident colors and bold silhouettes with the intention of helping girls stand out from the crowd. It is a well-thought out balance of femininity and modern edge. Sport and fashion. The collection features the many different tastes and styles that appeal to both the strong girl’s personality, as well as her day-to-day hustles.
The “Strong Girl” collection, empowers women to stand out from the crowd. As the ultimate strong girl, Selena Gomez is no stranger to challenges, and explains what the inspiration is behind her first PUMA collection: “Strength is something I try to own every day. I wanted to create a collection that makes women feel sexy, empowered, and strong. I love every piece that I designed and hope it inspires others to find their inner strong girl.”