Nordstrom is welcoming the holiday shopping season with a joyous new campaign called ‘Let’s Go Gifting.’ In a whimsical story that’s full of personality, its stylish cast revels in a fantastical holiday wonderland, inviting customers everywhere to celebrate the season of giving. The campaign launches on October 29, 2018.
The marketing campaign was produced by Nordstrom and directed and photographed by Theo Wenner, who has worked on original campaigns for Chanel, Chloe and Topshop/Topman, as well as editorials for Vogue and Rolling Stone. The cast includes Guinevere Van Seenus, whose early career began as a teenager walking a Nordstrom fashion show, as well as longtime Nordstrom customer and model Jan De Villeneuve, who has been gracing runways for over 50 years.
The campaign includes a colorful, cheerful video that will run on Nordstrom.com and on the retailer’s social and digital platforms, print and out of home. A national TV commercial will launch on November 5.
This holiday season, Nordstrom wants to make shopping fun with Gifts That Do Good, Gifts That Inspire, and innovative services that help make the holidays completely stress-free in-store and online.