Hollister Co., a division of Abercrombie & Fitch Co. (NYSE:ANF), and the global retail brand celebrating the spirit of endless summer, launched its annual campaign in partnership with non-profit organization, Operation Warm. Operation Warm is dedicated to helping families in need by providing brand new winter coats to children across the United States.
2018 marks the 20th anniversary for Operation Warm and the fourth year of its partnership with Hollister. Together, Hollister and Operation Warm will provide warmth, confidence, and hope through the gift of new winter coats. This holiday season, more than 400 Hollister associates will volunteer at coat giving events in Detroit, Seattle, New York City, Washington, D.C., Denver, Boston, Charlotte, and Columbus. At the conclusion of 2018, Operation Warm will have given warm winter coats to three million children throughout the United States since its start in 1998.
“We are proud of the great work Operation Warm continues to do for communities in need and the Hollister team is honored to partner with them as they serve their three millionth child this year,” said Kristin Scott, Brand President of Hollister Co. “Our associates look forward to giving back to their local communities at the donation events each year and we’re excited to continue that support.”
“We’re celebrating our 20th year of serving children and we are grateful for Hollister’s continued support,” explains Dick Sanford, Operation Warm founder and CEO. “We have both seen time and again that providing children in need with brand new coats not only provides warmth, but also boosts their self-esteem, school attendance and allows them to play outside. Hollister’s dedication to our shared mission is seen through their associates during the inspiring coat giving events. We are fortunate to have such passionate and friendly volunteers from Hollister to make our events an incredible experience for the kids.”
Operation Warm is a national nonprofit that creates brand new, high-quality coats for children in need. Every child, regardless of their economic situation, deserves a brand new coat. We partner with compassionate individuals and organizations across North America to give a gift of warmth, confidence and hope to millions of children in need. Operation Warm believes a brand new coat is more than a coat, promoting self-esteem, school attendance and outdoor play.
To learn more about Operation Warm, visit OperationWarm.org.